Rotate’s Mechanical Watchmaking Kit

This easy-to-follow kit opens the door for customization and preservation of the talent

For many, horology and understanding the inner-workings of watches remains elusive. But the team at Rotate simplifies the process by offering at-home watch-making kits at an affordable price. Co-founders Rebecca Lee and Jennifer Zhang started the company because of their interest in mechanical watches and DIY projects and it grew into a project that also aims to honor watchmaking, to keep analog alive and to make …

URWERK’s AMC Tabletop Atomic Clock + Wristwatch

New technology provides unprecedented accuracy, for a price of $2.7 million, from the independent Swiss horology brand

For all the time-telling pieces on hand during Geneva’s Salon International de la Haute Horlogerie Genève (SIHH), nothing comes close to independent Swiss watch brand URWERK‘s 55-pound desk clock, the AMC (Atomic Master Clock). This portable atomic clock cradles its partner—a mechanical wristwatch—which it then pairs with, adjusts, winds and regulates the balance rate (taking into account humidity and air pressure). The utmost accuracy, of course, is the goal. URWERK co-founders Felix …

Bravur Watches

The young Swedish watch brand replaces the macho and flashy with intricate style

Bravur is a watch company formed by two friends—Magnus Svensson and Johan Sahlin—in 2011. The brand exists today purely because the duo couldn’t find what they were looking for in the market as it existed; so they invented it. Thankfully, the pair comes from a design background which means Bravur’s first watch, the BW001, is causing a stir among horological enthusiasts. “I’ve got a cycle …