Chris Down, SVP of Hot Wheels, says it best: “Everybody has a Hot Wheels story.” More than six billion miniature cars have been produced in the brand’s 50-year history. And not only children have adored them, adults covet the products—from iconic race-car driver Mario Andretti to entrepreneur Elon Musk, who went so far as to put a Hot Wheels version of a Tesla Roadster on …
Advertorial content: After a thrilling visit and video interview at the Hot Wheels design studio on their up-and-coming toys in the industry, we decided to delve deeper into the company’s history and the nostalgia of the brand. Hot Wheels, the toy brand that began under the American company Mattel in 1968, has been producing at its iconic 1:64 scale cars for almost 50 years. And, …
Sponsored content: A recent voyage to El Segundo, California, brought us to the doors of the Mattel headquarters. Inside, we were given the chance to take a behind-the-scenes look at the Hot Wheels design studio, and spent some time with the head of design. We learned all about the brand’s design ethos, new products and the never-ending joys of being a toy designer. Also on …
