The New Polaroid Originals Camera + Film

An acquisition by a shareholder in Impossible Project means the beloved company is back as an analog brand

Today marks the 80th anniversary of iconic analog instant photography brand Polaroid—and with it comes a some big news. Thanks to an acquisition by the largest shareholder in Impossible Project, Polaroid analog photography is back. With this new deal comes the creation of Polaroid Originals—the impossible became possible; as a brand Impossible Project will go away in favor of Polaroid Originals. Fortunately, this isn’t just …

Impossible Project 8, Berlin

Alison Mosshart, Sigur Ros and more unite for an instant photography exhibition

It isn’t every day that a new, true Polaroid-format instant camera is born. To celebrate the launch of the I-1 Instant Analog Camera, and eight years of work since purchasing a Polaroid facility, the The Impossible Project launched a three-tiered artistic onslaught. First, they equipped a series of well-known creators with the I-1. Second, they debuted the world’s largest photo swap and invited the general …

Link About It: This Week’s Picks

Inventing transparent wood, saving a language, how emoji is changing the way we communicate and more in this week's look at the web

1. How Empowerment Became a Purchasable Product Originally used by social workers to encourage marginalized communities to rise up from poverty and oppression, the term “empowerment” has taken on completely different definitions in recent years. It’s been transformed into a mass-marketing tactic—especially when pertaining to women—flaunted by corporations (like the #StrengthHasNoGender campaign from Brawny paper towels, a company owned by Koch Brothers who have spent …