EVENPRIME Skincare’s Comprehensive Future-Forward Design

From rigorous Korean beauty product standard adherence to anime-inspired branding

When Koh Kim and Rickie Ashman began to develop EVENPRIME‘s new line of vegan-friendly Korean beauty products they sought out more than the standard dermatological approval. Their target was scientifically formulated, environmentally friendly and honest skincare, produced in partnership with Korean chemists—with design handled from the brand’s Los Angeles home. Concerns over ocean pollution and falsely advertised wellness benefits power their mission to help young …

South Korean Women Destroying Cosmetics in Protest

As part of a movement called “escape the corset,” many South Korean women are destroying their make-up—and sharing the glittery, colorful results on social media. The act is a rebellion against “the strict beauty standards that have become their country’s norm,” but further, the unpaid labor of that beauty. While this is a theme across countless countries, South Korea is the eighth largest cosmetics market in …

Holland Heineken House at the Winter Olympics

Viewing the Games through a uniquely orange lens

The 2018 Winter Olympics in Pyeongchang, South Korea, are coming to a close and we’ve seen heartwrenching disappointment but also records broken, comebacks from injuries, commentator bloops and dismissals, multiple wardrobe malfunctions, and new faces to cheer on—regardless of nationality. The spotlight has been on the world’s best athletes, creating a sense of community in a time when when it’s most needed. For Dutch Olympians, …