Lazy Oaf’s New Line: G.E.M.

Drawing inspiration from Cyndi Lauper and Barbara Cartland, a flamboyantly fun and frilly collection

We’ve been longtime devotees of Lazy Oaf, the fun London-based label that truly lets you wear your (even most curmudgeonly) feelings on your sleeves. Founder Gemma Shiel launches new pet project G.E.M. today, and the statement pieces are not for the fainthearted. G.E.M. (standing for Give ‘Em More) experiments with more texture, volume and frills—think dresses with furry sleeves, a sheer color-block jacket, jeans that …

“Not Now” Hoodie

Made for a Monday, Lazy Oaf’s new “Not Now” hoodie is technically part of their men’s range, but we think its boxy shape (and universal sentiments) means it’s really unisex. With 3D embroidery on the front and back (“Lazy” and “Not Now” respectively) this sweater embodies bad moods, but in an almost sweet way. Made from 100% cotton, it’s available in small, medium, large and …

Don’t Hug Me I’m Scared + Lazy Oaf

The dark puppet series gets transformed into apparel, with inside references galore

Yellow Guy, Red Guy and Duck Guy: the adorable, innocuous-looking puppets of the darkly humorous original series “Don’t Hug Me I’m Scared” have become YouTube stars by taking viewers on unexpected “educational” journeys that go awry—involving bloody animal gizzards and catchy musical numbers. (This one is definitely not for the kids). In just five episodes, each of which explores subjects ranging from the internet to …