The Lincoln Star Concept Illuminates The Brand’s Direction For Electric Vehicles

A Centennial Celebration Honors Its Heritage Of Innovation And Sets Its Vision For the Future

  The Lincoln Star Concept reinvigorates the road ahead for Lincoln, its dealers and its clients. New definitions and interpretations of luxury need to be created to seize this unique moment in automotive design, and the ability to form exterior shapes with new stamping technologies and design without the constraints of combustion engines and their bulky drivetrains offers enormous innovation and increased usability for people. …

Interview: The Lincoln Motor Company Global Design Director Kemal Curić

From Frank Lloyd Wright inspiration to sketching by hand, the process behind the Aviator Grand Touring

Toward the end of 2020, the Lincoln Motor Company‘s benchmark Aviator Grand Touring became our passport to art adventures outside of NYC. To the Berkshires, along the Hudson Valley and into Connecticut, we went in the comfortable SUV, tapping into its powerful electric hybrid technology. On a mission to represent American luxury worldwide, the vehicle sustains an exemplary level of serenity—from its elegant form to …

Two All-New Lincoln SUVs: The 2020 Corsair + Aviator

American-made luxury autos that steer the brand toward a bright future

In a consumer culture driven by experience and emotion, people want their things to do some talking for them—and specifically for the product name to carry some weight. With Lincoln‘s Navigator, Continental, Aviator, and Corsair, there’s a recognizable theme. These names (unlike the uninspired alphabet soup of MKZ and MKX that the brand wisely dropped) declare that the driver has not only arrived, but they’re …