NASA’s Iconic “Worm” Logo Returns

To celebrate the return of human spaceflights from the USA, NASA has resurfaced their beloved, iconic “worm” logo. The announcement came with a photo of a Falcon 9 rocket—emblazoned with the retro insignia—which will take astronauts to the International Space Station for SpaceX’s Demo-2 expedition. Designed in 1974 by Richard Danne and Bruce Blackburn, the worm was retired in 1992 and replaced by the Meatball, …

Aaron Draplin’s Logo Tutorial

Aaron Draplin—owner of Draplin Design Co. and creative mind behind the popular Field Notes memo books—documents his design process in a tutorial showing just how much calculation goes into creating the simplest of logos. Throughout the video, Draplin discusses what it takes to create a great logo in 2014 and offers insights into his ideas and techniques, all while moving fluidly from one iteration to …

Logobook

"Logorama" director Ludovic Houplain's exhaustive index of more than 7,000 brand images

Graphic designer Ludovic Houplain and his partners François Alaux and Hervé de Crécy of H5 agency made a splash in 2009 when they produced a short film depicting a world composed entirely out of logos. The 16-minute film, “Logorama” went on to win an Academy Award and gave H5 their first César. In order to create Logorama’s surreal commercial landscape of 2,500 logos from past …