Aaron Draplin’s Logo Tutorial

Aaron Draplin—owner of Draplin Design Co. and creative mind behind the popular Field Notes memo books—documents his design process in a tutorial showing just how much calculation goes into creating the simplest of logos. Throughout the video, Draplin discusses what it takes to create a great logo in 2014 and offers insights into his ideas and techniques, all while moving fluidly from one iteration to the next, never missing a beat.