New York Public Library + Gothamist’s Love Letter to NYC

Online publication Gothamist is collaborating with the New York Public Library for a love letter to NYC and now requests contributions from those who inhabit the city. “The heart and soul of the city has always been the New Yorkers who populate it,” writes Jen Carlson, “And this year, as some publications focused on those fleeing the city, we spoke to New Yorkers who stayed.” …

Nikon Love Letters to New York

A digital campaign to encourage those living in the Big Apple to share their own beautiful images and messages of appreciation

When the core of a social media campaign is an authentic request to share love—of all types—even when it’s neatly wrapped up in a brand message, it’s hard to deny the importance. This is precisely what’s drawn us to the new Nikon “Love Letters from the N Line” campaign. To launch it, Nikon, celebrating its 100th anniversary, shared their own open letters set atop iconic …