AVEC’s Health-Forward, Ingredient-Driven Cocktail Mixers

All-natural options that pair well with spirits, from a new Brooklyn-based brand

Mixers are made to mellow the bitterness and bite of liquor so oftentimes incorporate sugar and artificial flavoring. Even the most basic tonic water averages between 20 and 30 grams of sugar per standard (12-ounce) serve. Many pre-batched cocktail mixes are even more sugary. New Brooklyn-based brand, AVEC (French for “with”), plans to refresh the category with healthier carbonated mixers driven by premium ingredients. “The …

Hella Cocktail Co. Launches Bitters and Soda

Crisp, bubbly and zesty flavors with or without the addition of alcohol

Hoping to appeal to teetotalers and drinkers equally, Hella Cocktail Co. launched Bitters and Soda, a canned cocktail flavor made with gentian tincture and zero alcohol. Whether sipped directly from the can or mixed with a spirit, they are bubbly and zesty drinks. The “Spritz” iteration is fruited and slightly bitter, reminiscent of a Negroni or Old Fashioned, but it boasts plenty of effervescence—unlike either …

East Imperial + Jim Meehan’s Delicious Grapefruit Soda

With real fruit, a gently effervescent mixer that's flavorful enough to sip on its own

Made in collaboration with Jim Meehan, East Imperial‘s new grapefruit soda was inspired by a cocktail Meehan made for a rum brand—one that called for a grapefruit mixer. He was unhappy with the market’s selection and felt he had to choose between a natural grapefruit juice or a soda with an artificial additive. After a conversation with Kevin Law-Smith (founder of East Imperial), the opportunity …