Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

LA’s Secret Project Elevates Underground Music Festivals

New DTLA festival offers a more mature musical palette with food and cocktails to match

This past weekend in Downtown Los Angeles, Secret Project kicked off its inaugural multisensory experience. While a music festival by appearance, as the subversive name suggests, Secret Project aims to upend predictable, stale festival tropes. Most obviously, Secret Project strives to set itself apart from the bevy of LA musical gatherings with its line-up: an impeccably selected roster of highly regarded yet underground house and …

Link About It: This Week’s Picks

A farewell to Mirka Mora, welcoming the common weed, Kusama-designed skateboards and more

Limited Edition Yayoi Kusama Skateboards are Coming to MoMA’s Online Store This October, MoMA will release a limited run of skateboards (500 each of two styles) designed by the beloved Yayoi Kusama. The designs Yellow Trees (1994) and Dots Obsession (2018) are classic Kusama—all spots and bright colors. Though this isn’t a first for either party (MoMA has released similar pieces based on works by Warhol and …