Tag: Music Festivals

Previewing Superfly’s Philanthropic “Small Business Live” Virtual Event

An online music festival set to benefit at-risk, minority-owned small businesses across the US

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Superfly (an experience company known for events like Bonaroo and Outside Lands) has launched their own iteration of an online-only music festival, called Small Business Live. Impressive talent (including Ms Lauryn Hill and Leon Bridges) will perform remotely from various small businesses across the country, all to benefit the Accion Opportunity Fund, a charitable coalition (formed by the merger of Opportunity Fund and Accion US …

Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

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The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

LA’s Secret Project Elevates Underground Music Festivals

New DTLA festival offers a more mature musical palette with food and cocktails to match

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This past weekend in Downtown Los Angeles, Secret Project kicked off its inaugural multisensory experience. While a music festival by appearance, as the subversive name suggests, Secret Project aims to upend predictable, stale festival tropes. Most obviously, Secret Project strives to set itself apart from the bevy of LA musical gatherings with its line-up: an impeccably selected roster of highly regarded yet underground house and …