The Digital Future of Music Festivals

As new music festivals are announced and older ones fold, one thing remains consistent: attendance numbers are lower and ticket prices are higher than ever. Larger festivals don’t necessarily translate to digital content well: stages are lit for immediate impact, aren’t designed with secondary audiences in mind, and render livestreams and ripped videos almost unwatchable. Pickathon—a 3,500-ticket festival on an 80-acre farm just south of Portland, Oregon—is catering to its in-person and internet audience. The festival is adorned with installations and extraordinary stages built to let the festival’s 500-person production team, led by founder Zale Schoenborn, capture video and images to create a year’s worth of content that they hope to monetize on YouTube and Netflix to balance out their costs and hopefully break even. Read more about Schoenborn’s efforts on The Ringer.