Link About It: This Week’s Picks

NYC's campaign to encourage voting, award-winning virtual reality work, LTE internet on the moon and more

NYC’s Vote Your Future Campaign With contributions from artists and designers including Laci Jordan, Amanda Phingbodhipakkiya, Gillian Dreher and Carolyn Suzuki, NYC’s Vote Your Future campaign—curated by Amplifier—comprises posters that encourage the public to flex their democratic privilege. The non-partisan initiative will place these prints (with messaging in English, Spanish and Mandarin) all over the city, specifically in neighborhoods that have historically lower voter turnout. …

New Balance’s Latest Tokyo Store Made From a Repurposed Kura

In Tokyo’s Nihonbashi district, New Balance’s 15th Japan store—named T-House New Balance—is unmarked but unmissable. Accessed through a set of sliding doors on the all-white, windowless façade, the inside boasts an intricate system of wooden beams above the showroom floor. The store used to be a 122-year-old kura (a clay warehouse and merchant home) that was located in Kawagoe, a town northwest of Tokyo. This …

Scoping Out Customization at the New Balance Factory

From the 998s to brand new NB1 3000v3 baseball cleats

Stepping onto the production floor of New Balance‘s Lawrence, MA factory reveals two important pillars of the brand. First, they employ hundreds of skilled workers from Lawrence and the surrounding towns to produce footwear stateside. Second, customization really is done by hand—at times by hand on technologically advanced machines, but hands touch every step of the process. Not all New Balance sneakers are made in …