Scoping Out Customization at the New Balance Factory

From the 998s to brand new NB1 3000v3 baseball cleats

Stepping onto the production floor of New Balance‘s Lawrence, MA factory reveals two important pillars of the brand. First, they employ hundreds of skilled workers from Lawrence and the surrounding towns to produce footwear stateside. Second, customization really is done by hand—at times by hand on technologically advanced machines, but hands touch every step of the process. Not all New Balance sneakers are made in …

New Balance 009 Sneakers

Borrowing from the brand's own heritage styles, these shoes have a modern twist

Borrowing style tips from the brand’s own heritage 997, 998 and the 999 silhouettes, New Balance‘s upcoming 009 sneakers add a modern twist with innovative materials and thoughtful, tech-forward design. With pressure mapping for the midsole (making them super-comfy), molded neoprene along the contoured ankle (making them extra supportive), plus a collapsable heel counter for easy on/off, these shoes are more than just a fashionable …

New Balance Made in USA Distinct Collection: Explore by Sea

Subtle nautical influences and Horween leather accents mark the footwear brand's four new styles

Taking inspiration from national parks, mid-century modern design and vintage skiwear, Boston-based New Balance‘s Made in USA series pays tribute to the country’s history and culture with its thematic releases—while emphasizing its efforts in domestic production. (They own five factories in New England and make or assemble more than four million pairs of shoes per year in the US). There are three different Made in …