Part of Nike‘s move toward more sustainable practices, the new Space Hippie collection (from the overarching Space Hippie Program) is crafted from scrap materials reclaimed from factory floors. Several other companies use discarded fabrics and yarns, but this is the first foray for the sportswear giant—and a significant step for such an omnipresent and influential brand. The four styles (aptly named Space Hippie 01, 02, …
The beloved Pigalle basketball court (located on Rue Duperré in Paris’ 9th Arrondissement) has received a makeover, the first since its bright gradient look from three years ago. The Pigalle brand (founded and helmed by Stéphane Ashpool) joined forces again with creative agency ILL-Studio and Nike for the gaming-inspired refresh, which features only recycled materials and”blocks of color intertwined with graphic icons, including arrows, plus …
Commitments to sustainability, especially from multi-billion dollar brands, rarely include top-down assessments of supply chains or altering the final make-up of said brand’s most popular products. Some commit to a broader goal set by another governing organization, while others devote a portion of their profits to offsetting their emissions. For Nike, reimagining their processes and products are just some of the steps in a much …
