Eight New Watches Under $300

From sporty to minimal, retro to post-modern—our favorite affordable timepieces

Between the Swiss watch industry’s fashion-world-like calendar of annual releases and the awareness boost entrepreneurs receive from crowdfunding platforms, there have never been more options for the wrist. Contrary to popular belief, a beautiful or interesting watch doesn’t need to come with a hefty price tag. Many of the best known brands—Hamilton, Seiko, Citizen for example—all provide options under $300. The following eight selections, however, …

Star Wars + Nixon Watch Collection

Announcing a four-piece series based on figures from the Dark Side of the Force

First and foremost, California’s Nixon watch company creates detail-oriented wristwatches that beg to be worn out and about. Their attention to detail and clever wearability has never been more present than in the brand’s latest collaboration, announced today 4 May 2015 (aka Star Wars Day). The Star Wars + Nixon Watch Collection, officially approved of by Disney, will soon debut with four timepieces—all based upon …

ER Souliers de Skate + Nixon

French designer Eugène Riconneaus channels the streets and museums of Paris for this new watch collaboration

Footwear designer Eugène Riconneaus got his start in luxury women’s shoes, but his heart was always in the streets. Inspired by skateboarding, subversive street culture and the desire to stay forever young, Riconneaus embarked on a new line of eponymous skateboarding and streetwear gear ER Souliers de Skate. California-based watchmaker Nixon recently tapped the young designer to incorporate his distinct style into the brand’s workhorse …