Omega’s Social Media-Inspired Timepiece

When the 2012 limited edition Omega #SpeedyTuesday Speedmaster watch sold out in four hours, 15 minutes and 43 seconds, the brand knew their social experiment was a success. In tribute to the popular #SpeedyTuesday hashtag used by watch enthusiasts and initiated by Fratello Watches’ Robert-Jan Broer, Omega designed the limited edition piece—and made it their first-ever available for sale online. Beyond honoring devout consumers, the …

Buzz Aldrin’s Designing an Omega Watch for Mars Travel

With all the information we have right now coming from one tweet, it appears that former astronaut Buzz Aldrin has begun to design a watch for Omega—that will be worn on the wrists of astronauts heading to Mars. Aldrin was the first person to wear a watch on the moon, and it was in fact an Omega Speedmaster. The tweet was accompanied by the hashtag …