Swatch Creative Director Carlo Giordanetti Outlines the Omega Speedmaster MoonSwatch Collaboration

Translating an iconic design to bioceramic, the fever for the watches, the future of the collection and more

For Carlo Giordanetti—creative director of Biel, Switzerland-based Swatch—the last few weeks have been momentous. On 26 March, the playful watch brand debuted an unexpected collaboration with luxury watchmaker Omega. It was a loyal translation of Omega’s Speedmaster, specifically the beloved Moonwatch model, whose fourth generation was worn by the Apollo 11 astronauts during the first moon landing. Dubbed the MoonSwatch, the collaborative collection featured 11 models …

Swatch’s $260 MoonSwatch Omega Speedmaster Moonwatch Collaboration

Omega’s Speedmaster (which retails for around $6,400) has long been a watch design icon and a highly coveted timepiece. On 26 March, Swatch will debut an official collaboration with Omega called the MoonSwatch (for only $260), which replicates the design of the Speedmaster’s legendary Moonwatch model in its exact proportions. An automatic movement has been swapped for quartz—and the case will be composed of Bioceramic. The collection …

Speedmaster 38 Co-Axial Chronograph

One of five models to celebrate luxury Swiss watchmaker OMEGA’s partnership with Orbis International (a non-profit NGO that helps with critical eye care worldwide), this stainless steel Speedmaster 38 Co-Axial Chronograph features a self-winding movement and 52-hour battery reserve. Several design touches—the Orbis Teddy Bear counter-weight on the seconds hand, in particular—nod to the welfare organization. For each watch sold, OMEGA donates a portion of …