New Edition of Paul Rand’s Thoughts on Design

The seminal text on graphic design reappears after over 40 years out of print

In 1947, art director and graphic designer Paul Rand published a striking manifesto on the nature of design itself. This essay would directly impact the world of graphic design for ages. In fact, its applications (in addition to Rand’s graphic design work) remain powerfully resonant today. While Rand would go on to revise the book’s art in the ’70s, his update never saw the presses, …