Paul Rand: A Designer’s Art


Perhaps the USA’s most significant and influential graphic designer, Paul Rand (who created iconic logos for IBM, UPS and many other brands) was, and remains, undeniably important to the industry. Featuring 200 illustrations and 27 essays, Paul Rand: A Designer’s Art is a comprehensive guide to his work, philosophy, methods and impact. Visually enthralling, insightful, and educational—this book is for designers and enthusiasts alike.