New and More Versatile, Polaroid’s Now Camera

Improved design and increased creative control make this the company's most advanced instant camera yet

Expanding upon the brand’s 82-year legacy, Polaroid‘s newest point-and-shoot instant camera, the Polaroid Now ($99), features upgrades to its focus, battery, flash and user experience, all while maintaining the magic of previous generations. This particular release also signifies the end of Polaroid Originals—an offshoot of the company formed from The Impossible Project in 2017, at the then-peak of instant photography’s resurgence. But for many, the …

Impossible I-1 Instant Film Camera Kit

From Impossible Project (which set out in 2008 to revive the analog photography format that Polaroid pioneered some 80 years prior), the Impossible I-1 camera boasts an 82-109mm lens with a five-zone autofocus system—making it an upgraded version of a classic. Accepting 600-type instant film, the camera also features Bluetooth capabilities and its app offers a remote trigger, self-timer and much more.

OneStep Lens Filters

For use with their OneStep 2 and OneStep+ cameras, Polaroid Originals have released a set of five lens filters—red, yellow and orange hues, as well as cleverly designed options that create a kaleidoscope or starburst effect. Just attach the filter onto the lens and shoot as usual.