Uniqlo Cubes

Japanese apparel giant blankets NYC with retail installations in advance of its largest store opening yet

Advertorial content: Savvy readers may have noticed that we were featured in the Voices of New York campaign last month, the first of many initiatives that Japanese apparel retailer Uniqlo undertook to celebrate the imminent arrival of their two latest NYC flagship stores. Since then, the brand has been literally putting itself on the map by dropping pop-up shops inside of tidy cubes (designed by …

Rainbow City

FriendsWithYou celebrates the High Line's latest addition with an immersive playground for kids and adults alike

To celebrate the glorious beginning of summer and the much-anticipated opening of phase two of the High Line, New York City’s acclaimed elevated park, AOL teamed up with FriendsWithYou to create “Rainbow City,” an interactive sculptural installation. The 16,000 square-foot outdoor space is filled with colorful inflatable artworks designed to “spread magic, luck, and friendship” as a playful destination for adults and kids alike. The …

Black Market No. 2

Singapore's newest concept shop showcases Southeast Asia's emerging designers and more

Taking a cue from their select inventory of conceptual young designers, Singaporean boutique Black Market’s newly formed sister shop Black Market No. 2 toes the line between fashion and art by extending their involvement with clothing into other areas, such as film and in-store installations from a range of Southeast Asian designers. Black Market’s intermingling among the creative arts is a natural progression. Run by …