Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

An Exploratory Warhol-Inspired App: Silverpoint

UK-based Punchdrunk has quickly gained a reputation for its innovative theatrical storytelling style in which viewers become participants, unravelling the story with the discovery of new information. Now, their educational and addictive style finds a digital home in the form a new app called Silverpoint. Inspired by the work of Andy Warhol—specifically his blotted-line drawings—the app revolves around the story of a missing woman. Developed …