Take a drive north out of Dufftown on Scotland’s A941 as it hugs the banks of the River Fiddich (and later the River Spey) and there’s no mistaking where you are. The Speyside region is home to the highest concentration of whisky distilleries in Scotland, and from the road you’ll see some of the most storied names in Scotch whisky—Glenfiddich, The Balvenie, The Macallan, John …
Glemorangie—the nearly 180-year-old Highland producer of many of the finest single-malt scotches ever to be offered to the public—continues shaking things up in the segment. Rather than soldier on with stereotypical advertising focused solely on celebrating moments of success and adhering to tradition, Glenmorangie has pivoted to something more inclusive and approachable. From the vibrancy of their latest technicolor print ads to the recently redesigned …
Not all headline-worthy limited edition single malt scotch whiskies cost tens of thousands of dollars. Two recent releases from acclaimed Speyside whisky-maker Benriach—Malting Season, which first debuted in October 2021 and is now in its second annual edition, and the magnificently unexpected Smoke Season—retail for $150 and $60 respectively. Both of these expressions impress by way of the noticeable attention to craft that defines the liquid, and …
