Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Link About It: This Week’s Picks

International art news, Africa-centric emojis, architecture, cassette tape clothing and more

Shanghai’s Centre Pompidou x West Bund Museum Project Opens This Week Inside Shanghai’s David Chipperfield–designed West Bund Museum, acclaimed Paris contemporary art museum Centre Pompidou will curate exhibitions and provide work from its own collection (for at least the next five years). According to the Pompidou, it’s an act of “museum diplomacy,” the “largest ever cultural exchange” between France and China thus far. Part of …

Benjamin Benmoyal’s Clothing From Recycled Cassette Tape

For his collection called It Was Better Tomorrow, Benjamin Benmoyal hand-wove sculptural garments from recycled cassette tape, recycled yarn and Tencel. Benmoyal (a student at London’s Central Saint Martins) drew inspiration from his time in the Israeli army, the colors of Iceland and artists James Turrell and Olafur Eliasson, as well as brutalist architecture. The resulting garments are quite stunning, from their luminous quality to …