The F-Word at STORY

Celebrate International Women's Day at the Chelsea concept store

A shop delivered in issues like a magazine, NYC’s latest STORY (which launches today at their Chelsea location) is “The F-Word.” Opening on International Women’s Day, the concept store’s current collection was carefully selected in order to spark conversation around ideas and beliefs regarding modern-day feminism—in its many forms. With themes ranging from Family to Fair Trade and Feeling Confident, the products are as varied …

Donald “Drawbertson” Robertson’s STORY

The acclaimed artist takes over the NYC concept shop to charming effect

For its 26th concept incarnation, NYC experiential retail store, STORY, offers a new sort of editorial installation. Founder Rachel Shechtman partnered with acclaimed artist and Instagram sensation Donald Robertson (perhaps best known as Drawbertson) and the result is “Donald.” Not only did Robertson lend his artistic vision to an array of exciting collaborative products, he’s donned the walls and display tables with his own work, …

Story Presents: Creativity

The concept shop briefly turns into a design sanctuary, highlighting inventions from the Lexus Design Award alongside local innovations

New York concept retailer Story undergoes a head-to-toe transformation every four to eight weeks to offer a unique, editorialized shopping experiences—and their latest theme “Creativity” launches today for a month-long look at innovative design from emerging creators. The 10th Avenue store partnered with Lexus to highlight eight notable entries from the Lexus Design Award program, such as a lamp that evokes a soap bubble to …