Air Jordan Flashcards

Artist Kevin Lyons takes an illustrated approach to teaching sneakerheads-in-training

by Eva Glettner While every sneakerhead can differentiate a Jordan IV from a Jordan V, artist, designer and all around prolific creative Kevin Lyons wants to help educate those less obsessed with the iconic Air Jordan. To do so, Lyons chose the time-tested flashcard as the best avenue to do so. Limited edition illustrated flashcards, no less. For a little history: Way back in 1985, …

Interview: Tinker Hatfield of Nike

A one-on-one talk with the Vice President of Creative Concepts about facilitating innovation and inspiration

During Nike‘s recent Nature Amplified summit at their Beaverton, OR headquarters, we were presented with a series of innovations that comprise the next palette for product development from the sportswear giant. A visit to the Nike Sports Research Lab meant a deep dive into the methodologies used to understand human mechanics. Of course, all the latest footwear, including the supportive-yet-sensitive Hyperfeel and and the slipper-like …