ASKET Co-Founder August Bard Bringeus on Responsibility Within Fashion

Transparency, supply chains and insight on a new line intended for women, from the Stockholm apparel brand

Launched in 2015, apparel brand ASKET—founded by August Bard Bringeus and Jakob Dworsky—was built on the belief that transparency, longevity and responsibility need to be essential across the fashion industry. The name itself translates to a disciplined individual or, as the brand puts it, “a person who does without extravagance and abundance.” They attempt this by rebuffing seasonal collections, working with responsible mills and manufacturers, …

Matter

Inspired by travels and dedicated to transparency, the new brand debuts with a collection of brightly printed pants

Chances are you’re not sure where the top or pants you are currently wearing was made—or who (or what) made it. Matter is a new socially motivated business that wants to change all that by documenting every step of their attire’s journey; from being dyed and woodblock-printed in Jaipur, stitched and finished in New Delhi and woven in Bihar on hand-looms. There’s a story behind …