Super-Choc-O-Food
Commune Design and Valerie Confections join forces once again
Valerie Confections has launched its second chocolate collaboration with Commune Design, taking a psychedelic departure from last year’s Byzantine tile-inspired box of sweets. Inside the new Woodstock-themed wrappers, chocolatier Valerie Gordon has packed more than a dozen ingredients inside her giant handmade Super-Choc-O-Food, transforming a sugary treat into a substantial portion of almonds, cashews, peanuts, macadamias, golden raisins, dried pears, apricots, sunflower seeds, soy salt, and caramel.
“As a starting point in the new design, we wanted to do an oversized chocolate bar that was packed with ingredients,” says Gordon. “The idea of the chocolate as a ‘Space Bar’ coalesced, inspiring the subsequent design work by Commune, which might be described as late ’60s retro-futurism. What the chocolate bar of the future might have been imagined to be.” She describes the packaging as a “design explosion,” with an image of Adam and Eve on the back that reads, “Chocolate is a divine celestial
drink, the sweat of the stars, the vital seed, divine nectar, the drink of the gods,
panacea and universal medicine.” Amen.
Super-Choc-O-Food comes in a set of three 225-gram bars, available at the Valerie Confections e-shop for $60.
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