The Matchbox Project
What began as a joke—twenty tiny presents enclosed in matchboxes mailed anonymously out to friends—is now a full-on project with matchboxes left randomly around the world for strangers to discover. The initiator, a 24-year-old journalist and freelance photographer originally sent gifts so personal that they could safely be tracked back to their sender, motivated by a desire to random act of semi-artistic kindness aimed at disrupting someone’s day in a tiny but positive way.
Now, containing everything from tea bags, miniature harmonicas, baby babushka dolls, knitted Spiderman finger puppets, ten-pin bowling sets and a crazy amount of novelty erasers, a blog follows the matchboxes and their locations semi-religiously. Boxes have been left in Sydney—where it all began—to Paris, dropped into the handbags of unsuspecting women, on windowsills and in galleries.
COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.
