With an emphasis on the extraordinary, exclusive online luxury retailer Crest & Co has set up shop in NYC this holiday season. A relative newcomer to the luxury world, Crest & Co has quickly established itself as a leader in the space, dealing in products from royal purveyors and offering global exclusives on everything from homewares to accessories and leather goods. Their holiday pop-up—located at heritage English shirtmaker Turnbull & Asser‘s NYC store at 50 East 57th Street—gives shoppers the unique opportunity to experience these rare goods first-hand while shopping truly one-of-a-kind gifts.
“We wanted to make sure that there are certain brands that are being shown for the first time,” explains founder Nima Abbasi. “We’re mixing the old with the new. There are companies that have been around for 400 years alongside this company Hock from Germany that makes this amazing fitness equipment but is brand new.” The shop provides guests with a rare opportunity to get hands-on with a rucksack built for the King of Sweden and explore the whole range of Crest & Co’s carefully selected offerings—many of which can only be seen in the pop-up.
Images by Cool Hunting