CW’s High-Tech Ad

Zinedine Zidane's bronze headbutt, MoCA Cleveland, Hotel Droog and more in our look at the web this week

The CW Network’s Fall television advertising campaign goes high-tech this season by embedding a fully functional smartphone within the pages of Entertainment Weekly. The Android-powered phone features a live-video display screen, a full keypad, USB port, camera, speaker and perhaps most surprisingly, an activated SIM card.