Mami Wata’s Proudly African Surf Apparel is Revolutionizing The Surf Industry

Incorporating folklore and sayings from Indigenous communities, Mami Wata's striking patterns capture the undeniable spirit of Africa

Mami Wata (meaning “mama water” in West African pidgin English) is a guardian water spirit, venerated throughout Africa. Legend has it that those she takes as her lovers return to land more beautiful and successful than before—a fitting lore for the surf apparel brand that is not only named after the spirit, but whose garments, embodying African traditions and cultures, crowned the surf label as …

3 Women Makes Unisex Garments From Upcycled Rice Sacks

Through resourcefulness and creativity, this women-owned clothing brand proves "every little piece can be sustainable"

For most people, rice is a household staple—the basic yet completely essential ingredient to a host of dishes enjoyed all around the world. But to Crystal Lee Early and Natalie Mumford, the founders of 3 Women, the grain is also synonymous with fashion. Early and Mumford’s Long Beach, California brick-and-mortar store opened in 2018 as a vintage shop, until the duo started transforming repurposed textiles …

The Series NY Combines “Granny” Style, Contemporary Fashion + Pre-Existing Fabrics

The founder of this slow fashion label makes every garment by hand, using upcycled materials

Ella Wiznia hasn’t bought fast fashion in seven years. Although she went to school at New York University for urban design and architecture, Winzia—the founder and designer at The Series NY—developed a passion for vintage and pre-existing fabrics during her recovery from an eating disorder. “While I was in college, during my recovery, I was learning the physical, mental and psychological symptoms of an eating …