Reebok Timetanium


John Maeda, graphic designer, computer scientist, MIT professor and author of Laws of Simplicity, teamed up with Reebok to create the Timetanium Ventilator, a sneaker that's been getting attention lately for how it merges math, technology and nature into a wearable product. The sneaker is a representation of time, one of the most important mantras defined in Maeda’s book.

His handwritten code limns the insole of the sneaker and the graphic generated by the code is the complex design featured on the outsole. The heel is an intricate colorful design transitioning into a more simple, linear design toward the toe. Reactions to the look are mixed (including in CH HQ), but as a conceptual piece and an unusual collabo, we think they're worth checking out.

The Reebok Timetanium will be available exclusively on Reebok's customization website, for $150 starting today, 13 November 2007. Limited to 100 pairs you'll have act quick for any chance at owning one of Reebok's more innovative creations.

Check out a video of Maeda talking about the Ventilator here.