Made in collaboration with Convicts Media, NYC-based denim producer 3×1‘s docu-series “Common Thread” dives into the history of one of the most democratic textiles ever developed: denim. With 3×1 founder Scott Morrison as host, the first episode takes viewers to Italy to meet Renzo Rosso of Diesel, as well as producer Canidiani and finishing company Tonello. The country is not only renowned for its generational …
Collaborating with award-winning designer Joe Doucet, NYC-based 3×1 wanted to reinvent current-day five-pocket jeans. The design—first crafted for workmen—has been reimagined with our tech-saturated lives in mind. Thus, these jeans boast several pragmatic yet thoughtful features—from microfiber pockets that help clean and protect devices to a larger coin pocket made for credit cards (which is also lined with RFID-blocking fabric) and a 3M reflective strip …
Using the most unique selvedge denims from antique looms in Japan, Italy and the USA, NYC-based 3×1 makes some of our absolute favorite denim apparel. While we adore selvedge denim, we’re aware that it oftentimes comes with some waste, and we hate to see the gorgeous fabric that’s left over be discarded. The team at 3×1 feels that way too, so they were excited when …
