In Stockholm this past weekend, vodka brand Absolut affirmed its decades-long commitment to the world of art. With well-known origins tied to Andy Warhol and a professional understanding that extends to the present day Absolut Art market, there’s an authenticity to this connection. Absolut actually employs a Global Art Manager, Saskia Neuman and, as much as her role requires finding new and exciting artists to …
Now in its fifth year, Art Basel‘s Hong Kong installment has already impacted Asian artists’ exposure globally, all while bolstering the sale of Western works in new markets. As Art Basel Hong Kong now triggers simultaneous showcases, activations and installations, the art community now respectfully refers to it all as Hong Kong Art Week. It’s one of the most alluring destinations in the worldwide arts …
Thirty years ago, Absolut vodka began a partnership with Andy Warhol. The relationship was mutually beneficial, casting the brand into the public consciousness, its bottle into the realm of iconography and offering the artist inspiration and later (with the release of a signature bottle) money for his foundation. Warhol would encourage other pop artists to work with the brand. And since, Absolut has partnered with …
