Hill City Finds Room in a Crowded Space

How the brand set out to make clothing for men based on their real-time feedback

Gap is introducing a new line of men’s basics today: Hill City. The under-their-umbrella brand is helmed by a team of in-house creatives including Noah Palmer, a former professional soccer player, new dad and brand director. Aimed at being the answer to the daily quarrels of outfit change after outfit change, Hill City is making a collection of high-performance clothing that looks acceptable in nearly any …

Athleisure Wear From AEANCE

A new brand at the intersection of fashion, comfort and performance

As materials and technology continue to develop in the world of clothing production, it makes sense that there is fervent interest in clothes that support active, athletic use while looking good in the process. These advancements and practices are only part of what makes AEANCE interesting. The German-designed, Portugal-manufactured apparel brand, which debuted late last year, produces minimal activewear from premium materials including super-fine merino …