Inside adidas’ MakerLab With Three Emerging Designers

Helen Kirkum, Alex Nash and Shun Hirose discuss their collaborative sneakers, and what it's like to be a part of every step of the process

The adidas‘ MakerLab is essentially a hub for all of the brand’s ideations—those released and those archived. Within the walls of the previously inaccessible studio space, there are endless swatches of fabrics, space for sketching and crafting, a wealth of references, on-hand talent and advisors, and all of the machinery to bring concepts from paper to pavement. In the spirit of spotlighting emerging talent and …

adidas Originals + Fiorucci’s Playfully Retro Collection

Two iconic brands collaborate for the second time

Since 2017, cult brand Fiorucci has been in a state of comeback—with their iconic cherub motif, playful graphics and lettering all now steeped with nostalgia. As such, the ’80s-tinged collaboration with adidas makes perfect sense. The second collection from the two brands (which debuts today) is print-heavy again, but made for summer—with pool slides, swimsuits, visors and tote bags included. Working within a bold color …

Parley + adidas Originals’ Eco-Friendly Sneakers

Made from upcycled plastic waste, shoes that put the power of change with the consumer

Always of the belief that the power of change is in our hands as consumers, Parley for the Oceans has teamed up with adidas Originals for the EQT Support ADV sneaker. Available in two shades of blue, the core of this collaboration is that they are made from recycled Parley Ocean Plastic which is crafted from upcycled plastic waste. This trash is collected on beaches …