Featuring sneakers and apparel for kids and adults of all genders, the latest adidas Originals + Girls Are Awesome capsule collection is a celebration of the women-centric media platform and its dedication to representation. Through events, partnerships and storytelling, Girls Are Awesome (helmed by CEO Pia Hagen and brand director Søs Bondo) hopes to increase visibility and bolster voices of women and girls—with the belief …
The adidas‘ MakerLab is essentially a hub for all of the brand’s ideations—those released and those archived. Within the walls of the previously inaccessible studio space, there are endless swatches of fabrics, space for sketching and crafting, a wealth of references, on-hand talent and advisors, and all of the machinery to bring concepts from paper to pavement. In the spirit of spotlighting emerging talent and …
Since 2017, cult brand Fiorucci has been in a state of comeback—with their iconic cherub motif, playful graphics and lettering all now steeped with nostalgia. As such, the ’80s-tinged collaboration with adidas makes perfect sense. The second collection from the two brands (which debuts today) is print-heavy again, but made for summer—with pool slides, swimsuits, visors and tote bags included. Working within a bold color …
