Aston Martin Updates Its Iconic Wing Logo

This is only the eighth major update in the luxury brand's 109-year existence

This week, luxury British carmaker Aston Martin unveils an updated version of its iconic wing logo along with an updated logotype and a new tag line. The sophisticated tuning of the logo may not be noticeable to some, but for CH readers it’s likely quite obvious—the wings have simpler, bolder lines and the logotype is both refined and more prominent. The livery will debut on …

Lining up Lamborghini’s Huracán STO with Aston Martin’s DBS

Two stunning supercars and where they diverge

One may be tempted to compare and contrast the wonders of the new Lamborghini Huracán STO and Aston Martin’s DBS—but if you’re puzzled about which of these two $300,000-plus supercars is better, you’re asking the wrong question. The differences are vast—and understanding these two cars’ personalities comes before you ever hear them start; before you ever bend your body awkwardly aboard either. With the Aston …

Aston Martin to Offer Custom-Built Garages

The auto brand's architectural arm will bring to life Bond-like dreams

For the most unabashed auto enthusiasts, driving a car is only part of the obsession. In fact, the opportunity to marvel at their beauty—the intricacies of the design and the brilliance of its production—is just as important. As the process of owning premium vehicles has become more personalized, Aston Martin has capitalized with their boutique service, Q. Now, debuting at Monterey Car Week, a new …