Lighting The Audi A7 Sportback

The second-generation model boasts innovation from the LED headlights all the way back

Audi‘s A7 Sportback set the new gold standard for a four-door coupe’s lines and proportions when it debuted as a concept car back in 2009. The following year it went into production and now, ten years later, a totally refreshed iteration is on the streets. The 2019 A7 makes extensive use of digital lighting to create a clean, sleek silhouette with undeniable presence. Fusing the …

Bringing Design to CES: A Look at Audi’s Booth Design

At an event where products take center stage, an excellent booth can steal the show

Audi first decided to present at the Consumer Electronics Show eight years ago, and was the first auto manufacturer to do so. This year at the show the entire North Hall of the Las Vegas Convention Center was dedicated to automotive, with many brands choosing to exhibit there over the flagship US auto show in Detroit. Since day one, Audi’s presence at CES has stood out …

holoride: A Virtual Reality Platform For In-Car Entertainment

Launched at CES 2019 as an Audi spin-off, the first demo impresses

The problem with most virtual reality experiences is that there’s a disconnect between the action you see on the screen and your movement (or more likely, stasis) in the real world. Omni-directional treadmills like the Inifnadeck and immersive experiences like The Void successfully map what you see to how you move, but until now there hasn’t been a universally accessible approach to stitching a visual virtual world …