Hyundai continues to be a brand to watch, and in the words of renowned car designer Giorgetto Giugiaro, it’s also a brand that will become the one to follow. The automaker recently amassed attention when it unveiled its IONIQ 6 RN22E and Giugiaro-inspired N VISION 74 concept vehicles. Their designs were spectacular, offering a daring take on the future of the performance vehicle and seamlessly …
Earlier this year, we proudly debuted a Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING that had been in development since 2019. Designed at the request of Ferrari to demonstrate the depth of personalization capabilities of their Tailor Made customization program, our Roma features bespoke aspects that we commissioned from Japanese artisans we visited during our 2019 CH Japan trip and collaborated with on our …
When we spoke with Polestar CEO Thomas Ingenlath and Head of Design Max Missoni about their inaugural Design Contest in 2020, the duo looked to pure, distilled concepts that evolve Polestar‘s philosophy. Now, for their third edition, the Swedish automotive brand seeks to envision the future of sustainability. The theme for the 2022 Design Concept is “performance” and the brief, as the brand states, is …
