A Glimpse at the Future of Watchmaking Through LVMH Watch Week 2022

Inspiring releases from four brands defining the way we tell and wear time

This year, the third annual LVMH Watch Week took place over a series of hybrid presentations, both virtual and in-person—allowing some journalists to view the 2022 models from the luxury holding company’s four time-telling brands up close. We got hands-on with these wristwatches to understand their material, finishes, legibility and weight; to scour them for details that separate them from past editions and nostalgic inspirations. Once …

COOL HUNTING + Isotope’s Limited Edition GMT 0º Watch

Independent brands unite for a wristwatch with a charitable component

“We wanted to bring a burst of colorful optimism to the dial for the wearer and anyone who might glimpse it,” says Josh Rubin, co-founder and executive creative director of COOL HUNTING, regarding our new collaborative wristwatch. Working with Isotope founder José Miranda, Rubin customized the independent watch brand’s groundbreaking GMT 0º design, layering buoyant colors and complementary accents. A bright, bold piece was born—underscored by …

Zodiac Super Sea Wolf Limited Edition World Time Watches

The luxury Swiss watch brand revives an icon of international travel from 1970

With their new Limited Edition Super Sea Wolf World Time Automatic Stainless Steel Watch collection, the historic Swiss brand Zodiac looked to their illustrious legacy to revive a classic design and apply fresh flourishes. Originally introduced in 1970, the Super Sea Wolf World Time became an icon of international travel for its stylish utility. The wristwatch pairs a traditional universal Greenwich Mean Time (GMT) indicator with a bi-directional rotating bezel …