Baldwin Denim Women’s Collection

The Kansas City brand expands its casual yet contemporary closet staples

When Baldwin Denim opened a new store in their home base of Kansas City last year, the brand quietly soft launched a women’s collection which they showcased in-store. Ever since, we’ve been eagerly waiting to see how their low-key, comfortable yet slim fits would translate for the female body. This SS14 season revealed, for the first time, a full women’s collection that includes denim, knits, …

GQ for Gap 2013: Going Social

New media methods and spokespersons used to promote the anticipated collaborative collection

The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …

Baldwin Denim in Kansas City

The denim company founder, Matthew Baldwin, co-designed a new space featuring both men's and women's apparel

Baldwin Denim has opened its very first store that showcases both their men’s and women’s collections. Located in central Kansas City, it’s the brand’s first physical expansion since their brick-and-mortar flagship selling just men’s attire. Baldwin—which is focused on quality tailoring, functionality and durability—has been expanding swiftly and impressively: Beginning in 2009 with three men’s fits and a production run of 70 articles, they now …