The Casa Dragones #CocktailsAtHome Virtual Competition

Cash in hand for innovative but easy-to-make recipes, as part of the brand's Bartender Community Outreach project

In March, luxury tequila brand Casa Dragones debuted an ambitious initiative aimed at putting money directly into the hands of bartenders. The Bartender Community Outreach initiative came together in about one week, as executives learned of mass closings of bars across the US and raced to find ways to help the embattled bar community. “We looked at our budgets and said, why don’t we do a …

Beirut’s 72-Hour Online Nightlife Fundraiser, Electronic Labor Day

A citizen-led virtual party organized to raise funds for hospitality workers

Before the pandemic arrived in Lebanon, Beirut’s nightlife pulsed with global renown. Then came the government-mandated lockdowns. Like in other cities, Lebanon’s hospitality industry took a major hit as non-essential businesses were shuttered. But the absence of state-sponsored assistance for those left jobless would be more glaring, further straining an already dire economic situation prior to the pandemic. It is estimated that 25,000 workers in …

Sourced Craft Cocktails’ Home Deliveries Benefit the Bartender Community Twofold

In NYC, Dallas, Austin and San Francisco, Sourced Craft Cocktails aims to aid the bartending community twofold. First, it safely puts local bartenders back to work in the comfort of their own home (at $15 an hour), preparing a select menu of mixed drinks with locally sourced spirits and fresh fruit. Second, a portion of the proceeds go to the USBG Bartender Relief Fund. 750ml …