Mercedes-AMG and Cigarette Racing Unveil a Two-Part Collaboration

The brands team up for a custom G63 and a 59-foot Tirranna performance boat, on show at the Miami International Boat show

Debuting this week, Mercedes-AMG and Cigarette Racing‘s on- and off-land vehicles are an aesthetic pairing rooted in attention to detail and unprecedented power. The brands’ 12th collaboration to date, the one-of-one G63 and 59’ Tirranna were unveiled at the 2020 Miami International Boat Show on Key Biscayne. We had the opportunity to go for a ride in the AMG Edition race boat and it did …

Visiting Maserati’s Innovation Lab

From driving simulators to racing trimarans, the Italian company is dedicated to experimentation and improvement

Maserati‘s familiar trident logo is attributed to the Italian carmaker’s roots  in Bologna, where the bronze and marble Fontana del Nettuno (Fountain of Neptune) stands in Piazza del Nettuno. Now the brand’s factory and HQ are in nearby Modena, which is some 120+ kilometers from the coast. Nevertheless, innovation at Maserati takes to the seas, just as it does the land. Since 2012, Maserati has …

Lexus Introduces its First-Ever Luxury Yacht, the LY 650

The carmaker's debut boat is sporty, elegant and opulent

Based on the Lexus Sport Yacht Concept from 2017, the LY 650 (which debuted last week in Florida) marks the production-scale debut for the brand’s boating category. The 65-foot vessel is the result of a collaboration between Lexus (the luxury vehicle division of the Toyota), Wisconsin-based Marquis Yachts and studio Nuvolari Lenard. At $3+ million, the boat is high-tech and sporty, yet stylish and sophisticated—embodying the …