Tag: Branding

Interview: PUMA Hoops Head of Footwear Design, Jeremy Sallee

Digging into the brand's reemergence in the basketball category

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In 2018, PUMA reentered the basketball market with the unveiling of the brand’s first basketball sneaker in 20 years: the PUMA Clyde Court, named after the charismatic former NBA player Walt “Clyde” Frazier. Those sneakers reference a storied relationship between the brand and the beloved sport. Shortly thereafter, they announced a shortlist of high-profile players to ink sponsorship deals and Jay-Z as their creative director. This renewed focus on basketball …

Design Brand Hem Opens a Multifunctional NYC Space

The SoHo outpost will showcase new pieces and serve as a setting for appointments and events

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Stockholm-based design brand Hem has steadily set the standard for direct-to-consumer, design-forward furniture and decor items since launching in 2015, accruing a long list of collaborators and loyal buyers (the brand surpassed the $15 million profit mark in 2019) along the way. And while Stockholm remains their design and administrative hub, openings in Los Angeles and now New York serve as real-life extensions of their …

Design Indaba 2020: Writer, Designer, and Branding Expert Debbie Millman

In Cape Town, the educator explains how branding stems from the symbols we created to telegraph our differences and affiliations 32,000 years ago

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A careful observer of the world of design, Debbie Millman approaches her work as a designer, illustrator, author, teacher, branding consultant and speaker with grace and acumen. She has worked with hundreds of companies and corporations on branding projects that have become exemplary case histories studied all over the world. In 2005, she founded Design Matters, an award-winning podcast for which she has interviewed 500+ …