The World’s Best Logo

While there are many brands whose logos are burned into our minds—for better or worse—none of them were easy to create: “crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable.” With that in mind, Fast Co has explored (along with various creative leads at design agencies) what they think might be the world’s best logos, from the profile of Mickey Mouse to the iconic “I Heart New York.” There might be a few surprises in their list, but each is certainly worth a closer look. Read more at Fast Co.