Capsule Parfumerie’s High-Concept Approach to Storytelling

Perfumer and founder Linda Sivrican explains inspiration, formulation and more

Since launching Capsule Parfumerie in 2012, Linda Sivrican has created eight fragrance brands and opened her own perfume shop. From her inaugural natural Fiele Fragrances to her Litoralle Aromatica collection, each bottle tells a sensory story. Her namesake Capsule series pays homage to LA neighborhoods and features “Troupe” (for the night owls of North Hollywood, with notes of neroli and tequila blanco) and “Squad” (a …

Carine Roitfeld Parfums’ “7 lovers” Genderless Scents

International elegance conveyed through seven distinct fragrances

With “7 lovers,” iconic fashion editor and magazine founder Carine Roitfeld demonstrates a deep understanding of the human imagination’s connection to scent. Her debut fragrance line (and, in fact, her first foray into products entirely), “7 lovers” features seven different products—each built around a character and an accompanying city. All of these characters are referred to as fictional lovers—love in the broadest sense though: aspirational …