With “7 lovers,” iconic fashion editor and magazine founder Carine Roitfeld demonstrates a deep understanding of the human imagination’s connection to scent. Her debut fragrance line (and, in fact, her first foray into products entirely), “7 lovers” features seven different products—each built around a character and an accompanying city. All of these characters are referred to as fictional lovers—love in the broadest sense though: aspirational or familial, even lust-driven. Through her ability to tell a story, Roitfeld’s woven entire worlds from wisps of olfactory stimulation.
Roitfeld developed “7 lovers” over eight years. She worked closely with son, Vladimir Restoin-Roitfeld, as well as with three respected perfumers: Fragrantica‘s Aurélien Guichard, Givaudan‘s Yann Vasnier and Pascal Gaurin of International Flavors & Fragrances. The oud wood and floral leathers of Lawrence (Dubai), as well as the amber and orris of Vladimir (St Petersburg), stand out for their uncompromising elegance. As desired, Roitfeld succeeds at infusing all seven scents with ambiguity.
Images courtesy of Carine Roitfeld Parfums