Why Mercedes-Benz Partnered with Avatar to Create a Concept Car

The VISION AVTR is a glimpse at auto design some 20 years into the future

Mercedes-Benz CEO Ola Källenius announced a longterm partnership with Lightstorm Entertainment, creators of the mega-hit Avatar and its four future sequels, and presented the first manifestation of their collaboration—the VISION AVTR concept car—during a keynote at this year’s Consumer Electronics Show in Las Vegas. The presentation offered a window 20 years into the future at what a car might look like, and how we’ll interact …

LA Auto Show: How Mercedes-Benz’s Current Design Philosophy References the Retro

The carmaker looks back in order to look to the future

The Vision Mercedes Simplex concept will never be made into a production car. One can tell simply by looking at it: it’s a replication of a car that the world first saw in 1902. If Mercedes-Benz has no interest in traveling back in time, then why bother making a concept like this? Stefan Lamm, VP of advanced design in North America, explains that it began …

Our Exclusive Video of the Mercedes-Benz Vision EQS Sedan

Inside the company's design studio, we learn the ins and outs of the luxurious electric sedan

If anyone is searching for a signal that it’s a new era at Mercedes-Benz, one need only look at the Vision EQS sedan—and the stand at the IAA Frankfurt Motor Show (where it was debuted today) proves it. In our exclusive video, we take you behind-the-scenes to the company’s design studio in Sindelfingen, Germany and speak to some of the people involved in creating it. …