Interview: Polestar’s Design Director on The Stunning Precept Concept

Max Missoni on the philosophy behind the bold decisions that define the vehicle

The Precept, from Polestar (Volvo’s electric vehicle testbed and sister brand), represents not just an embrace of technology, but also a reshuffling and reimagining of the concept of luxury itself. Austere and future-forward, the car (which was poised to be unveiled at this year’s Geneva International Motor Show) follows in CEO Thomas Ingenlath’s mission statement that EV design should move away from what he calls …

Why Mercedes-Benz Partnered with Avatar to Create a Concept Car

The VISION AVTR is a glimpse at auto design some 20 years into the future

Mercedes-Benz CEO Ola Källenius announced a longterm partnership with Lightstorm Entertainment, creators of the mega-hit Avatar and its four future sequels, and presented the first manifestation of their collaboration—the VISION AVTR concept car—during a keynote at this year’s Consumer Electronics Show in Las Vegas. The presentation offered a window 20 years into the future at what a car might look like, and how we’ll interact …

LA Auto Show: How Mercedes-Benz’s Current Design Philosophy References the Retro

The carmaker looks back in order to look to the future

The Vision Mercedes Simplex concept will never be made into a production car. One can tell simply by looking at it: it’s a replication of a car that the world first saw in 1902. If Mercedes-Benz has no interest in traveling back in time, then why bother making a concept like this? Stefan Lamm, VP of advanced design in North America, explains that it began …