Hasselblad Continues to Reshape Medium-Format Photography

From the dynamic X1D II 50C camera to the future-defining CFV II 50C digital back and 907X camera body

Hasselblad‘s latest series of releases and announcements succeed two-fold. As the brand improves upon previous products—like their groundbreaking X1D mirrorless medium-format camera from 2017—they also reinvent the potential of their historic camera roster. With the less expensive X1D II 50C, consumer feedback powers a second-generation model. For both the CFV II 50C digital back and 907X camera body, past and future collide for unexpected functionality. …

Leica Furthers Their Most Accessible Camera With the Leica Q2

Acclaimed high-performance features get an impressive boost

Something strange happened to a few of us on staff when the Leica Q was released in 2015: we stopped reaching for smartphones at the first sign of a photogenic moment. The compact Leica Q became our default camera for everything from landscapes and architectural shots to macro details on watches and in cocktails. It enabled better image-capture because it was simply intuitive. It could …

Fujifilm’s Instax Square SQ10

A hybrid instant film camera offering digital filters and traditional prints

Between the sheer ease of mobile photography and the plentiful options for quick or substantial modification, camera phones have muscled all other forms of consumer photography into the background.Yet, no one can deny a continued love of instant photos and their tactile nature. In fact, it’s a market that’s growing once again. Now, Fujifilm has incorporated some of the most engaging elements of digital imagery …