Launching tomorrow in conjunction with Gap’s 50th anniversary, this collaborative collection with CH favorite Atelier & Repairs repurposes vintage Gap goods from the archive for new products that celebrate both brands’ styles. For Gap, it’s a chance to showcase its expansive archive with a creative twist; for A&R, an opportunity to introduce themselves to Gap’s audience by sharing their talents for breathing new life into …
In celebration of Gap’s 50th anniversary (the store started as a denim and records retailer on Ocean Avenue in San Francisco, California), the brand is reviving iconic designs from their history and refreshing them for a 2019 release dubbed the 1969 Premium Collection. This western suede jacket boasts an iconic silhouette and is made from 100% premium suede leather. The unlined garment is a straight, …
Gap is introducing a new line of men’s basics today: Hill City. The under-their-umbrella brand is helmed by a team of in-house creatives including Noah Palmer, a former professional soccer player, new dad and brand director. Aimed at being the answer to the daily quarrels of outfit change after outfit change, Hill City is making a collection of high-performance clothing that looks acceptable in nearly any …