Launching tomorrow in conjunction with Gap’s 50th anniversary, this collaborative collection with CH favorite Atelier & Repairs repurposes vintage Gap goods from the archive for new products that celebrate both brands’ styles. For Gap, it’s a chance to showcase its expansive archive with a creative twist; for A&R, an opportunity to introduce themselves to Gap’s audience by sharing their talents for breathing new life into …
Gap is introducing a new line of men’s basics today: Hill City. The under-their-umbrella brand is helmed by a team of in-house creatives including Noah Palmer, a former professional soccer player, new dad and brand director. Aimed at being the answer to the daily quarrels of outfit change after outfit change, Hill City is making a collection of high-performance clothing that looks acceptable in nearly any …
The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …
