Gap and Atelier & Repairs Release Collaborative Collection

Goods from Gap's 50-year history are celebrated and reimagined by designer Maurizio Donadi

Launching tomorrow in conjunction with Gap’s 50th anniversary, this collaborative collection with CH favorite Atelier & Repairs repurposes vintage Gap goods from the archive for new products that celebrate both brands’ styles. For Gap, it’s a chance to showcase its expansive archive with a creative twist; for A&R, an opportunity to introduce themselves to Gap’s audience by sharing their talents for breathing new life into …

Hill City Finds Room in a Crowded Space

How the brand set out to make clothing for men based on their real-time feedback

Gap is introducing a new line of men’s basics today: Hill City. The under-their-umbrella brand is helmed by a team of in-house creatives including Noah Palmer, a former professional soccer player, new dad and brand director. Aimed at being the answer to the daily quarrels of outfit change after outfit change, Hill City is making a collection of high-performance clothing that looks acceptable in nearly any …

GQ for Gap 2013: Going Social

New media methods and spokespersons used to promote the anticipated collaborative collection

The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …